EALT is humbled and honoured by the support shown by our many volunteers, donors, partners, followers and friends, these past two weeks. Supporters were asked to vote for EALT daily, to help us contend in the Benefit Brew – a competition put on by the Phillips Brewing Co.. EALT may be small, but we have significant loyal supporters who helped us win the grand prize for Alberta.
The Benefit Brew gives back to the community by creating a special beer for a charity, naming the beer after the cause and donating the proceeds (~$10,000). When they came up with this grand idea, they ran into a problem: there are just way too many deserving causes for them to simply choose one charity, so to solve this conundrum, they put it out to the community to have a say. Charities are nominated, and then 10 finalists from AB and BC are selected by a community panel to compete in a vote-out for the grand prize awarded in each province.
EALT was nominated as an Oatmeal Brown Ale for the Benefit Brew in Alberta, through the submission of a creative poem. Why Oatmeal Brown Ale? Because it combines the ‘flavours’ of the land, and conveys the essence of EALT. ‘Oatmeal’ conveys the hearty, healthy, energising quality of experiencing nature. ‘Brown’ is reflected in the land EALT conserves and stewards, which features all earthy tones of brown. ‘Ale’ conveys the thirst-quenching, satisfying, energy-renewing qualities of nature.
We look forward to sharing this specialty brew with you! The Oatmeal Brown Ale will be brewed in January and will hit the shelves in early February. Stay tuned for the celebratory announcement when you can go out and purchase a collectable EALT bottle, to support conservation even further! What better way to support nature conservation than cracking a fresh ale?
When voting for the Benefit Brew was first launched, we realized we were up against some pretty amazing competition – all of which are dedicated to important work in the community. These charities included our friends at the Wildlife Rehabilitation Society of Edmonton; two other great environmental organizations: Canadian Parks and Wilderness Society and Alberta Wilderness Association; many remarkable pet rescues: CaliCan Rescue Foundation, Second Chance Animal Rescue Society, Underdogs Rescue, and Animal Rescue Foundation; along with the Safe Haven Women’s Shelterand the Edmonton Valley Zoo. Best wishes to all these worthy charities in continuing the amazing work you do, and good luck in future Benefit Brew competitions!
There were equally great organizations competing in the BC vote, and we commend them all for being nominated and extend our congratulations to the winning charity: Dogwood Rescue Society. Cheers!
Thanks again to everyone who took the time to support us by voting to help raise funds and awareness to conserve nature. We applaud Phillips Brewing Co. for presenting the Benefit Brew opportunity as a great way to make a difference in the community which they serve.